D'addario & Planet Waves
In 1979, Jim and John D’Addario, Jr. working in conjunction with Jim’s wife Janet D’Addario, established the D’Addario Foundation. D’Addario had created professional-quality classical guitar strings, but the company wanted to reach out to new artists who were struggling to make a living. The Foundation’s first iterations were born from a desire to connect with those artists and support the development of their careers. It was known as the Debuts and Premieres Series.